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Capitola, Cal. (PRWEB) June 12, 2007 -- Human resources marketing professionals are invited to a free webinar on Thursday, June 14, featuring online publicity strategist David Meerman Scott.
Titled The New Rules of Marketing and PR in the Human Resource Marketplace, Scott’s interactive presentation will teach attendees how to use blogs, podcasts, news releases and online media to create viral marketing campaigns. The hour-long webinar will take place at 10 a.m. on Thursday, June 14; it’s presented by HRmarketer.com, the #1 marketing and media visibility service for human resources and employee benefits providers.
Scott is an acclaimed online thought leader, strategist and viral marketing expert. His newest book is "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly."
Scott’s presentation will include a broad overview of online marketing in multiple industries, plus tailor stories and tips from the book for a HR-based audience, spotlighting examples of workforce vendors and suppliers who have successfully employed these "new rules." He will also challenge the industry’s conventional thinking about the opportunities of online media, and reflect on the "old rules" of public relations still commonly practiced.
More than 200 HR suppliers and consultants have registered for the free event. To sign up, visit HRmarketer.com at http://www.hrmarketer.com/MarketingPRWebinar/
"Marketing has never been more difficult for HR suppliers. At the same time, vendors have never had a greater opportunity to reach HR buyers directly," notes Jonathan Goodman, vice president of business development for HRmarketer.com. "With all the marketing and advertising campaigns today, it’s easy to be overlooked if you don’t use the right tactics. This event is a rare opportunity for marketers to tap into David Meerman Scott’s expertise."
About David Meerman Scott
David Meerman Scott is an online thought leadership strategist. Through his books, seminars and speaking he shows organizations how to harness the amazing power of viral marketing. Web Ink Now is David's blog where he shows readers how online thought leadership content (including news releases, blogs, podcasts, viral marketing and online media) is the best way to reach buyers directly.
About HRmarketer.com
HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. Through its Marketing PR services, the company has serviced nearly 500 human resource and employee benefit service providers, helping them generate publicity, website traffic, sales leads and improved SEO.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
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