MarketConnect Announces Next Generation Online Portal to Connect Buyers & Sellers Of Marketing Research
New Web site connects marketing research firms with potential clients.
Internet Marketing; The New Frontier
If you've spent any time on the Internet recently you know, even if only subconsciously, that web based "work from home" opportunities are a dime a dozen! But I bet you don't know that there are more than 15 million programs to chose from!In fact, while writing this article and doing some research for it, Google gave me 15,200,000 different choices. Wow! I had a sense that online marketing had increased in recent years, but I had no idea that it had grown so big, and so fast!The numbers might suggest that if you didn't get into the game "early" there might not be a place for you! Surely the seasoned Pro Net Marketers have mastered the successful marketing strategies and concepts, and in the process tapped the web for most of its riches!I t...
The Morning News Implements VoicePort Hosted Solution
Arkansas’ Morning News goes live with VoicePort’s speech self-service solution, CircPort.
Advertising Your Restaurant
In order for your restaurant business to prosper, you really need to focus in the area of advertising Don't make the mistake of thinking it is a waste of money or you will put your business in a very difficult position
Network Solutions Newest White Paper Addresses the Benefits to Online Merchants of Using Pay Per Click Internet Advertising to Drive Sales
"Guide to Driving Sales with Pay Per Click," the free whitepaper written by the experts at Network Solutions®, highlights the benefits of utilizing Pay Per Click advertising services. Network Solutions, a leading Web solutions provider, educates and assists online retailers on how to launch an online marketing strategy that will produce optimal results.
TempWorks Software Offers Free Staffing Software Trials
TempWorks Software is now offering free staffing software trials to website visitors.
Full Tilt Poker Referral Code POKERZEN for $50 Free Money + $600 Extra - Full Tilt Poker Bonus Code Referral
The Full Tilt Referral Code POKERZEN will provide new players a 100% match bonus on first deposit. Players that enter the Full Tilt Poker bonus code will receive up to a $600 bonus plus $50 free money.
Download Free PSP Games & Movies
Sony?s PSP or Playstation portable is a wonderful example of electronic advancement. It is not just a world class games machine, it can be used with many diverse forms of media, and also be applied with the world wide web. It is a wonderfully versatile and useful piece of hardware, and the one thing that puts many people off is the excessive prices of the games. I'm sure they would look upon things differently if they knew how to download free PSP games and movies.
Pragmatic Marketing Names Phil Myers President
Following a record year in 2006, company moves to extend leadership position with its market-driven framework for technology companies.
QED Financial Systems Provides Comprehensive Securities Data to Investment Accounting and Portfolio Management Organizations
In July 2007, QED Financial Systems introduced QED Data Connection, a solution that provides comprehensive securities data to QED clients via single, customized data feeds that enable organizations to save time and control costs.
Does it seem to you that when you view "openings" within your statistics, that fewer recipients seem to be opening your campaigns?...
Where: There are 3 places your email can go once you have hit 'send' on your latest e-marketing campaign:
1. The Inbox. Safely delivered (and hopefully read!)
2. Junk Mail Box. This has negative implications on:
a: Brand image
b: Decreased profile
c: Inaccurate campaign reporting
3. Undelivered. (... or are they?)
Why: The 3 main reasons why your statistics show less recipients are opening your campaigns:
1. Filters.
2. Fallen out of favour.
3. Statistics not accurate.
How: Let's talk about how we can improve both the deliverability and the statistics of your campaign:
1. Filters. When an email is wrongly filtered out as Spam, this is known as a "False Positive". Here is a list of the most commonly used filters.
a) Community: This is based on the community joining together and installing the filters, then reporting any occurrences of Spam. False Positive occurrences should be low, but in reality they aren't. This is due to a couple of reasons: The first being the weed theory. What one person regards as a weed, another may regard as a flower. We all have different opinions. The other is that many people are now reporting once wanted email as Spam instead of unsubscribing.
b) Blacklisting: ISP's generally use their own proprietary lists of known Spammers, created by themselves. Third party blacklisting companies also publish databases of Spam senders. False Positive's are extremely high, as these third party blacklists have no accountability. In fact anyone can report an IP Address as a Spammer and do not have to qualify their reasons.
c) Address recognition: Sender's email address is in the recipient's address book or the server's/gateway's acceptable list. Email senders must earn their position within these lists.
d) Trapping: The filter company plants email addresses all through the Internet to attract Spam Harvesters. Once the false addresses receive Spam, the source of the Spammer is identified; the sender is then blocked immediately across all users of the filter. False positives are extremely low.
e) Challenge-Response: This white listing concept is based on all emails being Spam and the sender having to prove otherwise. Before an email is delivered, the ISP or PC that uses the filter challenges that a human sent the email. The sender has to then manually click the link and then they are added to the subscriber's permissible list. Any auto-responses such as Double Opt in responses do not work well with this type of filter.
f) Rule-Based: This is the most commonly used type of filter on a server. It catches Spam by rejecting/accepting messages based on predetermined rules of what is acceptable.
g) Bonded Sender: Email markers gain status as a non-Spammer through these bonder senders and are therefore permitted through the filters.
h) Volume Blocking: Spammers are known to send high volume emails without thought to speed, volume or list cleanliness. The ISP sees the large amount as well as the other problems and terminates the connection.
i) Probability: Using rules, this filter "learns" the user's definitions of Spam and decides what may be regarded as Spam. False Positives increase as rule-based Spam is reduced.
To combat these filters and to work towards not being a "False Positive", you should make sure that your Email Service Provider:
1: Manages delivery list hygiene and opt outs (or provide tools for you to do so and automate opt outs etc)
2: Manages ISP relations
3: Provides Anti Spam tools and testing functionality
4: Provides Copy advice or tools
5: Provides Copy rework and testing cycle
6: Separates your campaigns from everyone else's i.e sends them separately
7: Monitors delivery outcomes
8: Check blacklists often
You should also ensure that:
* Your recipients want to receive your emails
* You only send emails meeting the permissioned purpose
* You are explicit-what, when, how often
* You provide easy to use unsubscribe links
* You invite recipients to add you to known senders list
2. Fallen out of favour, but not unsubscribed. An unfortunate trend nowadays is for recipients to report as spam or assign to the junk box, rather than to unsubscribe from the newsletter. For this reason alone, make sure your unsubscribe action is easily achieved. According to Jakob Nielsen's Newsletter Usability Report, the 3 main reasons for newsletters falling out of favour are:
1) Too frequent
2) Irrelevant Content
3) Not signed up
If your statistics are showing less openings, then reviewing your list, your content and your frequency maybe applicable.
3. Statistics not accurate. This can be caused by 3 main reasons:
1) An increased amount of text only recipients. Most ESP's deliver using MIME Technology, which ensures the recipients receive the correct format for their requirements. Increasingly more recipients are able to receive HTML, although with "text only" email providers such as Gmail coming on this scene, the balance maybe maintained.
2) Delivered to Junk mail box. Emails that are read by the recipient in the junk mail folder may not produce any response or statistical information and so can affect the accuracy of the campaign report.
3) Image blocking, which means that the campaign 'opens' cannot be tracked, hence giving you an incomplete report. This is one reason to educate users about the need to add trusted senders to their address books, as AOL and MSN (Hotmail etc) don't display images in e-mail from unknown senders by default. However, if you can convince your recipient to add you to their address book, thereby 'whitelisting' you, the images will display by default and they will receive your HTML email as it was intended to be seen.
A solution to this is to run an "Add to Address Book" campaign. The aim is to get subscribers to add senders to their address books. Add this text to the Thank You page after a new subscription is collected, add it to a Confirmation Message and the Welcome Message, and add it to the top of the HTML and Plain Text versions of the email. Make it part of your template, add it near the top of your template as well as near the unsubscribe link. Some examples are: "Want to unsubscribe? Click here!" "Want to make sure that you keep receiving our valuable publication? Be sure to add [insert your sender address here] to your address book!").
Hopefully these hints and tips will better equip you in getting your campaigns delivered into your recipient's inboxes.
Kath Pay is Marketing Director of Ezemail, a web-based e-communications tool, which enables you to create, send and track your email marketing and SMS messaging campaigns.
For more information please go to http://www.ezemail.com or contact Kath at: kath@ezemail.com.