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(PRWEB) December 12, 2007 -- Zrinity Inc, a Utica New York based email marketing server and systems provider announced its Behavioral Email Marketing Strategy (http://blog.zrinity.com/entry/521/behavioral_email_marketing_and_google_analytics) and the integration of Google Analytics to further bolster metrics and data gathering from email campaigns sent using Zrinity's email delivery server and systems.
Gary Kraeger, Zrinity President: "These customers should be sent more potential sales immediately within a receipt, invoice, quote, etc. If they purchased a jacket, then send an offer for gloves, in real time, within the receipt. If they chose "Mr." send them an offer for male gloves or glove warmers, or both. If you don't currently employ this type of behavioral, a.k.a. transactional, email marketing (http://www.zrinity.com/Zpedia/transactional_email.cfm), then don't go overboard spending money on fancy behavioral software. Use your eyes and other easy to implement tools to quantify metrics, then get fancy after this has been achieved"
Zrinity also announced its integration of Google Analytics into the email marketing campaign metrics (http://blog.zrinity.com/entry/520/adding_google_analytics_to_email_campaign_metrics). From the recent blog post; "Metrics from email campaigns are typically thought of as separate from the metrics produced by say Google Analytics, and that was the way it is. Well, now Zrinity delivery coders have tied the email campaign directly into Google Analytics. This means that you will log in to view the metrics provided by Zrinity Email systems to determine bounce rates, delivery rates, campaign testing and the like."
Zrinity has begun to implement a new Best Practices Pricing (http://blog.zrinity.com/entry/518/email_marketing_best_practices_pricing) for their email system customers. Zrinity will begin monitoring email senders for pricing purposes, not just to provide them with metrics. Customer metrics will affect pricing going forward. "This new pricing scenario will encourage more engaging and collaborating with the email delivery experts at Zrinity and produce a return on training investment for Zrinity customers."
According to Rob Thrasher, Zrinity Marketing Director, "We also continue to invest our technology into small business ventures through the Enterprise to Entrepreneur campaign. We will see a reward long term and help foster small business with a tool they otherwise might not have the ability to work into their budget." Zrinity is offering its in house hosted email marketing server and complete email list management system for up to one million emails per hour to small businesses who send in a summary of their business plan and a few contact details. Zrinity email systems were recently chosen by Dunhill Vacations and Freewebs to send tens of millions of emails while increasing email campaign effectiveness. The goals were to "?increase delivery speeds; Further Increase tracking capabilities; Increase response rates; Collaborate closely with developers; Reduce costs; All while maintaining a very "lighter" application framework."
Zrinity is a leading provider of email systems for Global 2000 businesses as well as email service providers (ESPs). Zrinity provides its customers with high-performance email delivery server and systems. Zrinity, in Central New York, serves a wide variety of industries such as banking, education, government, health care, retail and B2B (http://www.zrinity.com/company/customers.cfm). Customers include The Pentagon, ADT Security, PGA, Boeing, Pfizer, Duke University, Penn State and more (http://www.zrinity.com/company/customers.cfm). Contact Zrinity via the Web site (http://www.zrinity.com/contact/) to send your business plan and application to enter the Enterprise to Entrepreneurs program.
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