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Rubenstein Public Relations To Represent Guernsey's Auction House in Sale of Rosa Parks Archive
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Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing
analytics) but you're certainly ready to seize a leadership role and spur your
company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to
improve performance and measure ROI through sustainable processes, best
practices and clearly-defined metrics.
Dover, NH (PRWEB) January 31, 2008 -- Sell My Timeshare NOW, LLC, a leading timeshare resales (http://www.sellmytimesharenow.com/forsellers.php)and timeshare rentals advertising and marketing company, finished 2007 with strong fourth quarter earnings, consistent with sales and revenue throughout the year.
The privately held Dover, New Hampshire company does not release earnings reports, however does issue synopsis statements three times each year, along with an end-of-year statistical synopsis. For 2007, Sell My Timeshare NOW reports a 37 percent increase in annual company revenue, over its 2006 earnings, making it a record year for the company.
Jason Tremblay (http://www.sellmytimesharenow.com/media/bios/Jason_Tremblay_bio.php), founder and CEO, says, "In a tight economy many people are ready to sell timeshares, but at the same time, others see timeshare resales as an opportunity to enjoy quality vacations at affordable prices. In 2007, SellMyTimeshareNOW.com presented its customers just over $274 million in offers to buy timeshare or rent timeshare."
Sell My Timeshare NOW is an internet based advertising and marketing company that offers timeshare owners (http://www.timeshareownersblog.sellmytimesharenow.com) a way to advertise their timeshare for sale or rent to a global marketplace. At the same time, people who want to rent timeshare or buy timeshare, visit the Sell My Timeshare NOW website to search its extensive inventory of timeshare resales and timeshare rentals.
The company's Director of Communications, Steve Luba, says, "The Sell My Timeshare NOW website averages nearly 1.8 million visitors each month. Significantly, over 300,000 of these are unique visitors, meaning they have come to the website for the first time." Sell My Timeshare NOW showed a 39 percent increase in website traffic in 2007 compared with 2006, and a 20 percent increase in the number of unique visitors in the same period.
Overall, the timeshare and timeshare resales market have remained strong despite fluctuations in the US economy. According to ARDA, the American Resort Development Association, vacation ownership (new timeshare sales) has increased every year during the past decade, growing at an annualized rate of 16 percent. ARDA's research is based on a study entitled, The State of the Vacation Timeshare Industry: United States Study 2007, prepared by Ernst & Young for AIF.
As Jason Tremblay explains, "The problems that have effected residential real estate have not been issues for the vacation ownership and timeshare resales market." He speculates that perhaps consumers who once were interested in buying a second home are now more interested in buying timeshares, timeshare resales, and fractional ownerships. Additionally, Tremblay says that timeshare resales, which are inherently a global product, benefit tremendously from the types of sales and advertising exposure a well-positioned internet marketing company, such as Sell My Timeshare NOW, has to offer and are naturally less dependent on US economic factors alone.
The Sell My Timeshare NOW End-of-Year 2007 Statistical Synopsis is available at:
http://www.sellmytimesharenow.com/media/End-of-Year-Earnings-Report-2007.pdf
About Sell My Timeshare NOW, LLC:
Sell My Timeshare NOW is an industry leader in providing advertising and marketing for timeshare owners who want to sell timeshare or rent timeshare. For 2007, SellMyTimeshareNOW.com presented its customers over $274 million in offers to buy or rent timeshares. Jason Tremblay, CEO, is available for interview at (603) 516-0649 or by emailing steveluba(@)sellmytimesharenow.com
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