SEO Hosting Adds Twelve Free Search Engine Optimization Scripts
Scripts make Host Gator's SEO Hosting the most comprehensive hosting service for helping customers maximize search engine placement.
Golf Etc.® Franchise Selects Shafer Communications as its Public Relations Agency of Record
Agency to Create Communications and Media Relations Program to Support Golf Etc's National and International Growth
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing
analytics) but you're certainly ready to seize a leadership role and spur your
company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to
improve performance and measure ROI through sustainable processes, best
practices and clearly-defined metrics.
CAI Communications Wins Ten Design of Excellence Awards in Graphic Design USA Competition
CAI Communications of Raleigh, NC wins 10 awards in the 2008 Graphic Design USA Competition for work in Web site design, logo design, print design, and rich text electronic communications. This is the third year in the row that the firm has won multiple awards. Samples can be found at (www.caicommunications.com).
Experience Communications Presents Public Relations and Marketing Workshop at the Marina Technology Cluster
Interactive Session is Aimed at Helping Companies from all Sectors to Grow with Efficient and Effective Communications Strategies
Free Social Networking Site Targets Professionals in Internal Communications and Public Relations
MyRagan.com, a new social networking site for simplifying internal communications, is now available at www.myragan.com.
Environmental Public Relations And Communications Key To Promoting Brownfield And Re-Development Success
Environmental public relations specialists serve as advocates for businesses, nonprofit associations, universities, and other organizations, and build and maintain positive relationships with the public. Decision makers working on Brownfield redevelopment are first beginning to recognize the need to rely on public relations specialists for advice on strategy and communications to ensure project success. Public Relations experts play a key role for remediation and redevelopment companies in earning the trust and confidence of the community through communication and dialogue established by external and internal communications.
R&J Public Relations Hires V.P. to Drive Client Communications Strategies
Ken Hunter joins the R&J team.
Dahlia Web Designs LLC Selects Vocus Small Business Edition for Public Relations and Online Marketing
Vocus' On-Demand Press Release Distribution System Enables Company to Raise Online Visibility, Drive Website Traffic and Increase Sales for its Great Kids Corner Website
Rubenstein Public Relations To Provide Corporate Communications for StoneCastle Partners LLC
One of the Largest Investors in Community Banks.
I met a lady who said she received a notice in the mail from a company offering plaques of various animals. She knew her daughter would love them as a gift and ordered them. This lady said, "I don't know how they got my name but I sure am pleased to have found out about those beautiful plaques, my daughter just loves them."
THAT is direct mail advertising at work.
If you have a product or service that needs exposure you can mail 1,000 or more sales messages at reduced postage rates. That's a savings of at least 14 cents on lettersize and 51 cents on oversize for each piece by using Canada Post's Addressed Admail™ postal option. Postage could be even lower but that depends on your list.
Mailing in quantities of 1,000 or more can present you with challenges you never thought about. That is why Sasha Peters has written a simple, easy to use guide book that explains all the intricacies of using addressed admail™. Your list, the various postal options and how to work with a mailing service all work together to make your mailings go smoothly.
The thing you have to keep in mind is that before this book there was no one source for learning all you need to know. You basically had to learn through trial and expensive error.
Sasha has been in the mailing business for 16 years and discovered that businesses need something to guide them through the processes. With technology and mechanization advancements, there is an even greater need to understand how it all flows. Mailing costs can increase from $25 to $80 a thousand all because the envelope has a flap in the wrong position.
One company's mailing costs were decreased quite substantially. They mailed 20,000 newsletters bi-monthly. By alerting them to a postal option they weren't aware of, they saved $2,500 in envelopes and $1,200 in mail processing fees for each mailing, a $22,200 annual savings!
Whether beginner or advanced direct mail user, getting the whole picture ensures your mail a) gets delivered, and b) goes out at the lowest postage rate.
This report was written by Sasha Peters who has 16 years experience in the direct mail industry. She is the author of Smooth MAILING, a comprehensive guidebook for using Addressed Admail in Canada. Visit www.bulkmailcanada.com for more bulk mail information and free tips on how to mail in large volume.
Tel: 604-729-1300 Email: info@bulkmailcanada.com