Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing
analytics) but you're certainly ready to seize a leadership role and spur your
company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to
improve performance and measure ROI through sustainable processes, best
practices and clearly-defined metrics.
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets.
Graphic SEO Launches a Free SEO Website Evaluation For Website Owners
Graphic SEO has been taking SEO to a new level with back to back successful marketing campaigns. Now with the release of their new free SEO evaluation, they are looking to set new benchmarks in SEO
Environmental Public Relations And Communications Key To Promoting Brownfield And Re-Development Success
Environmental public relations specialists serve as advocates for businesses, nonprofit associations, universities, and other organizations, and build and maintain positive relationships with the public. Decision makers working on Brownfield redevelopment are first beginning to recognize the need to rely on public relations specialists for advice on strategy and communications to ensure project success. Public Relations experts play a key role for remediation and redevelopment companies in earning the trust and confidence of the community through communication and dialogue established by external and internal communications.
Free Social Networking Site Targets Professionals in Internal Communications and Public Relations
MyRagan.com, a new social networking site for simplifying internal communications, is now available at www.myragan.com.
MAYO Communications to Share Public Relations Tips at USC Event
Vice President George Mc Quade is Scheduled to Speak at The University of Southern California's Association of Integrated Marketing (AIM) PR Night, which Exposes Students to the Different Aspects of the Marketing and PR Industry, and It Also Gives Them an Opportunity to Interact with Pros
UpTake Appoints Concept Communications Public Relations Agency of Record
Travel and Search Veterans Select Concept for its Technology Expertise, Seasoned Team, and Strategic Approach to Launching Start-ups
Golf Etc.® Franchise Selects Shafer Communications as its Public Relations Agency of Record
Agency to Create Communications and Media Relations Program to Support Golf Etc's National and International Growth
Experience Communications Presents Public Relations and Marketing Workshop at the Marina Technology Cluster
Interactive Session is Aimed at Helping Companies from all Sectors to Grow with Efficient and Effective Communications Strategies
CAI Communications Wins Ten Design of Excellence Awards in Graphic Design USA Competition
CAI Communications of Raleigh, NC wins 10 awards in the 2008 Graphic Design USA Competition for work in Web site design, logo design, print design, and rich text electronic communications. This is the third year in the row that the firm has won multiple awards. Samples can be found at (www.caicommunications.com).
West Simsbury, CT (PRWEB) March 27, 2008 -- WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) - The Web Marketing Association, host of leading website awards competition WebAwards, released the Internet Standards Assessment Report (ISAR) to help the real estate industry create more effective and engaging websites.
"As the standard of excellence for websites continues to increase, consumers (and WebAward judges) are increasingly picky about what they consider to be an effective website," said William Rice, president of the Web Marketing Association, Inc. "Real Estate websites often focus too much on listings and not enough on the other additional factors that influence purchasing decisions like community, schools and local offerings. Those who do, are ahead of the curve."
The WebAwards competition judges real estate websites on seven criteria that combined create award-winning websites:
? Design
? Innovation
? Content
? Technology
? Interactivity
? Copywriting
? Ease of use
Real estate Web sites have underperformed the ISAR index for the past five consecutive years. Prior to 2003, real estate sites were mixed with a see-saw like performance history. Because of the five year trend of sub par performance, real estate sites fell below the 5- year criteria benchmark averages in all areas. As an industry, they score highest in content, copywriting, and ease of use and lowest in innovation and technology.
The 2007 WebAward for Best Real Estate Website went to Bonita Bay Group for Verandah Website.
Other past winners include:
- 2006 Kinesis Marketing for coldwellbanker.com
- 2005 Coldwell Banker Real Estate for www.coldwellbankerpreviews.com
- 2004 The Wall Street Journal for RealEstateJournal.com
- 2003 The Corcoran Group for Corcoran.com
- 2002 Wall Street Journal for RealEstateJournal.com
A complete list of past winners can be found at realestate.webaward.org
Companies and organizations wishing to have their real estate Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Website's credibility and marketing efforts, can learn more at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).
To request your copy of the 2008 WebAward ISAR report, please visit: WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2) and click on the ISAR text link
The Internet Standards Assessment report and the 2008 WebAwards are sponsored by the following leading organizations: Burst Media, PRWeb, AllBusiness, Misukanis & Odden, Small Army, ExactTarget, ad:tech conferences, NewsUSA, MediaPost's OMMA conference, TopRank Online Marketing, Creative Chocolate Printing Company, PhizzPop, Internet World UK, Search Engine Strategies, Webmaster Radio, Rovion's InPerson, Snap Shots and Website Magazine.
2008 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 12th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The real estate industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Real Estate Web site of 2008. The deadline for entry is May 31, 2008 and the WebAward Web site is located at WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).
About the WebAwards
Now in its 12th year, the annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit WebAward08.org (http://www.webaward.org/bestwebsites.asp?gad=CLuN0dkDEgiWfXzHcjWjThi6nML_AyC33JU2).
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