AJR & Partners Public Relations Launches Boardroom Productions for Event Management and Sports Marketing
AJR & Partners, a Miami-based public relations and marketing agency, announces the launch of Boardroom Productions, an event management and sports marketing firm. Boardroom Productions is located in Miami, Florida.
Environmental Public Relations And Communications Key To Promoting Brownfield And Re-Development Success
Environmental public relations specialists serve as advocates for businesses, nonprofit associations, universities, and other organizations, and build and maintain positive relationships with the public. Decision makers working on Brownfield redevelopment are first beginning to recognize the need to rely on public relations specialists for advice on strategy and communications to ensure project success. Public Relations experts play a key role for remediation and redevelopment companies in earning the trust and confidence of the community through communication and dialogue established by external and internal communications.
MAYO Communications to Share Public Relations Tips at USC Event
Vice President George Mc Quade is Scheduled to Speak at The University of Southern California's Association of Integrated Marketing (AIM) PR Night, which Exposes Students to the Different Aspects of the Marketing and PR Industry, and It Also Gives Them an Opportunity to Interact with Pros
SEO Hosting Adds Twelve Free Search Engine Optimization Scripts
Scripts make Host Gator's SEO Hosting the most comprehensive hosting service for helping customers maximize search engine placement.
Vocus to Present at Upcoming Public Relations Conference on Digital Communications
Company to Lead Discussion on Measuring the Impact of New Media on PR Campaigns
Dahlia Web Designs LLC Selects Vocus Small Business Edition for Public Relations and Online Marketing
Vocus' On-Demand Press Release Distribution System Enables Company to Raise Online Visibility, Drive Website Traffic and Increase Sales for its Great Kids Corner Website
UpTake Appoints Concept Communications Public Relations Agency of Record
Travel and Search Veterans Select Concept for its Technology Expertise, Seasoned Team, and Strategic Approach to Launching Start-ups
Golf Etc.® Franchise Selects Shafer Communications as its Public Relations Agency of Record
Agency to Create Communications and Media Relations Program to Support Golf Etc's National and International Growth
Rubenstein Public Relations To Provide Corporate Communications for StoneCastle Partners LLC
One of the Largest Investors in Community Banks.
Rubenstein Public Relations To Represent Guernsey's Auction House in Sale of Rosa Parks Archive
Thousands of Historic Items Are a Part of the Rosa Parks Archive.
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?
My answer is three-fold.
First, focus on the SOLUTION you are providing
What is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "scary" or "misunderstood" product or service, you are selling pain relief or healing.
It is imperative you look at what you are selling from your prospects' perspective and talk about it terms of a solution for them.
Second, understand your competitive advantage
You must understand how what you sell stacks up against the other options your prospects have. Is it superior? Do the effects last longer? Is it safer? Is it cheaper? The list of questions could go on forever.
In the end, you must be able to clearly communicate to your prospects how you can help them in a way no one or nothing else can. This makes your "scary" or "misunderstood" product or service the only logical alternative for them and will help to overcome any obstacles or fear they may have. It simply becomes THE best solution for the problem the have.
Third, undertake an educational marketing effort
Through your web site, a newsletter or ezine, special reports, tele-seminars and presentations, or other free information products and services, you have an excellent opportunity to educate your prospects about your product or service and to dispel any fears or misconceptions they may have.
You may even want to enlist testimonials from satisfied clients. People very often believe what others say about your business more than what you say. If you don't yet have clients to gather testimonials from, treat some friends or colleagues to your product or service and ask them to provide you with testimonials in exchange. It's a great way to get your business off to a great start!
(C) 2005 Debbie LaChusa
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com