Transpera Taps Concept Communications to Lead Public Relations Program
Concept Team Offers Wireless Industry Experience Coupled with Managing Transitions from Start-Ups to Industry Leadership
R&J Public Relations Hires V.P. to Drive Client Communications Strategies
Ken Hunter joins the R&J team.
Rubenstein Public Relations Hired to Represent Guernsey's Auction of Yankee Memorabilia
Auction Features Over 400 Irreplaceable Items from Yankee Baseball History
CAI Communications Wins Ten Design of Excellence Awards in Graphic Design USA Competition
CAI Communications of Raleigh, NC wins 10 awards in the 2008 Graphic Design USA Competition for work in Web site design, logo design, print design, and rich text electronic communications. This is the third year in the row that the firm has won multiple awards. Samples can be found at (www.caicommunications.com).
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets.
Golf Etc.® Franchise Selects Shafer Communications as its Public Relations Agency of Record
Agency to Create Communications and Media Relations Program to Support Golf Etc's National and International Growth
Environmental Public Relations And Communications Key To Promoting Brownfield And Re-Development Success
Environmental public relations specialists serve as advocates for businesses, nonprofit associations, universities, and other organizations, and build and maintain positive relationships with the public. Decision makers working on Brownfield redevelopment are first beginning to recognize the need to rely on public relations specialists for advice on strategy and communications to ensure project success. Public Relations experts play a key role for remediation and redevelopment companies in earning the trust and confidence of the community through communication and dialogue established by external and internal communications.
SEO Hosting Adds Twelve Free Search Engine Optimization Scripts
Scripts make Host Gator's SEO Hosting the most comprehensive hosting service for helping customers maximize search engine placement.
Experience Communications Presents Public Relations and Marketing Workshop at the Marina Technology Cluster
Interactive Session is Aimed at Helping Companies from all Sectors to Grow with Efficient and Effective Communications Strategies
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing
analytics) but you're certainly ready to seize a leadership role and spur your
company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to
improve performance and measure ROI through sustainable processes, best
practices and clearly-defined metrics.
Building and maintaining a web site is a lot of work; one of the tools that can make it significantly easier is a dedicated content management system.
In a nutshell, a content management system is a set of server side utilities that let you manage your site's cascading style sheets in an easy to use, centralized interface.
More sophisticated content management systems include the ability to upload content, allow visitor creation of contents, and even manage libraries of graphics, affiliate program links and more.
While there is a technical layer to using a content management system, the essence of one is that you can buy something "off the shelf" to get your web site up and running rather than paying for a custom developer to write one for you.
Your need for a content management system will grow as the number of pages (or linked sites) you run increases.
The most common installation strategy for a content management system is when upgrading an existing web site to be more interactive, most often when the client is asking you to replace a sporadically updated company web site with blog-style software.
If you're maintaining web sites for clients, the point of a content management system is that now your client can do the mind numbingly tedious bits of posting new content; it no longer comes to your inbox to be sorted, formatted and posted, when those operations can take longer for the applications to load than it does to do the operation in question.
If you're maintaining your own web site, a content management system does you more good the more you intend to update a site. Lots of sites are still holding to the 1996 model of company web sites four pages that never ever change.
The key to getting good traffic (and good responses) on your web site is all about fresh, regularly updated content, and the content management system makes that easier for you to do less overhead and less work, and more time spent doing the kinds of things you went into business to do.
Choosing the right content management system means looking at what you intend to do with your web site. In a nutshell, your choices come down to the following:
Hire someone to write one for you. This can get expensive, fast. If all you're looking for is a front page blog, avoid this one WordPress or Movable Type do it better and are free.
If you're looking for something more specific, like on site whiteboards or version tracking of submitted articles, or deadline management for freelance contributors, then a custom content management system is worth looking into.
Buy (or license) a commercial package. If you're doing enterprise grade IT work, a commercial package with support might be your best bet.
If you're running your own business, there are good odds that your hosting provider provides a couple of content management packages that you can use.
Install an open source package. These have the advantage of the right price (free), but may require more technical expertise to set up and run.
If you're running on a hosting server with shared hosting environments, you may have to get your hosting provider to install it and set it up for you.
With this knowledge in hand, choosing the right content management system should be a straightforward decision.
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