Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing
analytics) but you're certainly ready to seize a leadership role and spur your
company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to
improve performance and measure ROI through sustainable processes, best
practices and clearly-defined metrics.
UpTake Appoints Concept Communications Public Relations Agency of Record
Travel and Search Veterans Select Concept for its Technology Expertise, Seasoned Team, and Strategic Approach to Launching Start-ups
Rubenstein Public Relations Hired to Represent Guernsey's Auction of Yankee Memorabilia
Auction Features Over 400 Irreplaceable Items from Yankee Baseball History
Graphic SEO Launches a Free SEO Website Evaluation For Website Owners
Graphic SEO has been taking SEO to a new level with back to back successful marketing campaigns. Now with the release of their new free SEO evaluation, they are looking to set new benchmarks in SEO
Experience Communications Presents Public Relations and Marketing Workshop at the Marina Technology Cluster
Interactive Session is Aimed at Helping Companies from all Sectors to Grow with Efficient and Effective Communications Strategies
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets.
Environmental Public Relations And Communications Key To Promoting Brownfield And Re-Development Success
Environmental public relations specialists serve as advocates for businesses, nonprofit associations, universities, and other organizations, and build and maintain positive relationships with the public. Decision makers working on Brownfield redevelopment are first beginning to recognize the need to rely on public relations specialists for advice on strategy and communications to ensure project success. Public Relations experts play a key role for remediation and redevelopment companies in earning the trust and confidence of the community through communication and dialogue established by external and internal communications.
R&J Public Relations Hires V.P. to Drive Client Communications Strategies
Ken Hunter joins the R&J team.
Rubenstein Public Relations To Provide Corporate Communications for StoneCastle Partners LLC
One of the Largest Investors in Community Banks.
Vocus to Present at Upcoming Public Relations Conference on Digital Communications
Company to Lead Discussion on Measuring the Impact of New Media on PR Campaigns
So you want to start publishing an online newsletter? Why? Because that's what all the online marketing experts and gurus said to do. You've been told you'll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know it's not that simple. In fact, I'll tell you the truth as I'm always compelled to do, and offer you an alternative while I'm at it.
First, publishing is the fun part. Writing and getting articles and finding resources to offer your subscribers really is the fun part of your online marketing campaign. However, then comes the part where the rubber meets the road: sending that newsletter out to your subscribers. First, you'll need a list to send your newsletter to. Second, you'll need an auto responder for subscribers to make sure you're in compliance with the "double opt-in/opt-out" so you won't get in trouble with your ISP or the spam law. You'll need to decide if you're going to publish and send out your newsletter daily, weekly, or monthly and get it delivered when you say you will. This is just the basics. You'll find it gets more complicated as you go on, especially legally. You'll have many of your emails come back because they were "bounced" by these rigid new spam filters installed by our diligent ISPs to stop (yeah right) spammers. You'll also have some of your new subscribers "forget" they subscribed and turn you in as spammer. Oh, what fun! So, what do you do? You want to publish; it's a great way to establish your online marketing presence and also your credentials in your field of expertise. So, what do you do?
Well, I accidentally found the solution and I'm going to share it with you. Before I started online marketing through email publishing, I was submitting articles I'd written to online article banks. That is another way to promote yourself in your online marketing campaign. While I was submitting an article to www.thephantomwriters.com, I noticed a banner there that mentioned a new way of publishing –without email, without spam, but WITH RSS technology. I knew what RSS was because I had been receiving different online newsletters for webmasters. I subscribed to those so I'd know what was going on in the world of technology just for my own knowledge. RSS is "really simple syndication"; well that's one of its definitions anyway. The banner on The Phantom Writers site stated that Quikonnex had the solution to our online marketing ezine dilemma. Good thing I went there, saw the writing on the wall, and took the leap of faith! Whew! I almost made the email marketing error.
Quikonnex is a great way to keep the fun you want as a publisher, and more. You don't need those lists, or auto responders, or need to worry about spam, or any of that junk. Here's what is even better – the search engines get pinged each time you submit an article or "item" as we call them on Quikonnex. You don't need a delivery date. You can submit "items" as you come across them. You can use graphics without overloading a subscribers inbox like in email. You don't need email, as your subscribers subscribe through a "viewer". They can keep in contact with you through your personal private messenger provided so generously by the founders of the Quikonnex system at no additional charge to you. You get live online support and twice weekly training and meetings, all inclusive in the minimal monthly charge. One of the best things: all of your "items" go in to a database that is clickable under category titles you create in templates. Very simple, fun, and best of all, hassle-free. So instead of sending out email newsletters that may get read, then deleted after all your hard work, you publish on a "channel" that is a syndicated RSS feed, with an "editor" provided if you don't know HTML, that goes into a readily retrievable database, that pings the search engines and then stays on the internet indefinitely meaning it is searchable! This means your newsletters are cumulative, they don't get deleted, and all your hard work stays available for each new subscriber who comes along without you doing anything. You just keep on publishing! How great is that??? So before you take the email plunge, consider the benefits you'll have publishing the new way – in living RSS technology.
Kim Bloomer runs a home business in the wellness industry with an emphasis on holistic pet care. Kim also publishes an online newsletter AspenbloomWellPet. She is co-founder of the online marketing channel Kick The Email Habit. For a comprehensive look at what Kim does go to http://KimBloomer.com