Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets.
Vocus to Present at Upcoming Public Relations Conference on Digital Communications
Company to Lead Discussion on Measuring the Impact of New Media on PR Campaigns
MAYO Communications to Share Public Relations Tips at USC Event
Vice President George Mc Quade is Scheduled to Speak at The University of Southern California's Association of Integrated Marketing (AIM) PR Night, which Exposes Students to the Different Aspects of the Marketing and PR Industry, and It Also Gives Them an Opportunity to Interact with Pros
UpTake Appoints Concept Communications Public Relations Agency of Record
Travel and Search Veterans Select Concept for its Technology Expertise, Seasoned Team, and Strategic Approach to Launching Start-ups
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing
analytics) but you're certainly ready to seize a leadership role and spur your
company into the new world of Marketing Operations.Marketing Operations (AKA MOM or Marketing Operations Management) seeks to
improve performance and measure ROI through sustainable processes, best
practices and clearly-defined metrics.
R&J Public Relations Hires V.P. to Drive Client Communications Strategies
Ken Hunter joins the R&J team.
Rubenstein Public Relations Hired to Represent Guernsey's Auction of Yankee Memorabilia
Auction Features Over 400 Irreplaceable Items from Yankee Baseball History
CAI Communications Wins Ten Design of Excellence Awards in Graphic Design USA Competition
CAI Communications of Raleigh, NC wins 10 awards in the 2008 Graphic Design USA Competition for work in Web site design, logo design, print design, and rich text electronic communications. This is the third year in the row that the firm has won multiple awards. Samples can be found at (www.caicommunications.com).
Golf Etc.® Franchise Selects Shafer Communications as its Public Relations Agency of Record
Agency to Create Communications and Media Relations Program to Support Golf Etc's National and International Growth
Rubenstein Public Relations To Provide Corporate Communications for StoneCastle Partners LLC
One of the Largest Investors in Community Banks.
Every single business owner can benefit from article marketing. It doesn't matter if you provide a service, sell a product, market information or are involved in direct sales or affiliate marketing. Article marketing is a fantastic tool to build your business.
What is article marketing?
It is simply the practice of writing articles and publishing them online via your choice of the thousands of article directories available. These article submission directories range from niche specific to broad based. Here are the top 10 benefits of article marketing.
#1 Provide valuable knowledge. The articles you submit and publish help people solve their problems, learn more, and find the answers to their questions. It doesn't matter what type of business you own, you have knowledge people are looking for.
#2 Build credibility. When you share your knowledge with people, you help to establish yourself as an expert. The more knowledge and information you provide, the more credibility you have.
#3 Increase brand awareness. Article directories have a broad reach. You submit your article to them, they publish it online AND your article is available for reprint on blogs and websites around the world. Not to worry, the businesses that use your article keep your contact information, links, and bio 100% intact. Write a good article and it could be published in 500 different website. Each one of these websites has their own target market and group of visitors who will, once they read your article, be aware of you and your business.
#4 Increase exposure. Advertising and marketing rule of thumb says it takes 3 to 7 exposures for brand recognition. That means if someone sees something related to your business, an article, your logo, an online ad, a few times, then you'll be part of their conscious. Think about how many McDonald's commercials you saw as a child. Whether you like the place or not, it's likely the first thing you think of when someone says fast food. Article marketing helps you reach your customers and potential customers several times.
#5 Drive traffic to your website. Each article you write will have a bio box. Your bio will include a link to your website. If you include a little teaser at the end of your article then your reader's will click through to your website to learn more about your business and what you have to offer.
#6 Promote your products or services. Your article can help to promote your products or services. While you will want to make sure the article provides value, no one wants to read a sales pitch, you can throw in a few "suggestions" to promote your business.
#7 Increase SEO with links. The more people that publish your article, the more links you'll have back to your website. Search engines look for quality links to your website when determining your ranking.
#8 Earn new customers. Article marketing will give you new customers. Whether your business is brand spanking new or you've been in business for decades, you will gain new customers from article marketing. It's almost guaranteed. Searching for a solution, they'll hop online to do some research, they'll find your article, you'll impress them with your knowledge, they'll click to your website and bam! New customer.
#9 It is one of the easiest forms of marketing you can do. If you already have content written, article marketing is literally a cut and paste operation.
#10. It is free. 99% of the article directories are free. A few offer upgrade services that offer a few features you may be interested in. Even if you choose to pay for these features your ROI is going to be very high.
Article marketing is a win win opportunity. You win by increasing your exposure with a free marketing tool and your customers win because they benefit from your knowledge.
Mindy Benkert is a successful internet marketer and mom. Mindy wants to teach you step-by-step her 10 Power Packed Marketing Techniques! Oh, did I mention, she will do it for free? To discover How to Promote Your Business to SUCCESS! Sign up for her FREE E-Course today at http://www.BusinessPromotionUnleashed.com.