Want a Free Bet on the Kentucky Derby? All Horse Racing Has Your Ticket
All Horse Racing (www.allhorseracing.com), an international horse racing company, today announced the start of the annual Triple Crown Challenge with a free bet on the 134th Kentucky Derby.
Hitachi Information Systems Selects Xythos for Document Management Online Document Collaboration and Improved Security Requirements Drive Choice
Xythos Software, a leading developer of basic document management software, today announced that Hitachi Information Systems (known as Hitachi Joho) has selected its Xythos Enterprise Document Management Suite to securely manage and share documents.
Online Job Search Affiliate Internet Marketing Program
Online job search affiliate internet marketing program is a great way to land your next full time job There are many jobs out there, but no job beats an internet based marketing job especially
Effective Company Marketing Using Promotional Coffee Mugs
It's surprising that something as simple as the usual coffee mug can be such a powerful marketing tool. Imprinting your message or logo on the side of something that is used daily is a subtle way to impart a message to prospective clients and those around them. Promotional coffee mugs can easily be decorated with a marketing message for creating strong and lasting brand recall.
Perooz.com Mobile Media Delivered; New Service Aims to Change the Face of Advertising in the Online and Offline Mobile Content Market
Perooz.com is launching a brand new, patent pending B2B mobile advertising solution and web-based consumer service that enables publishers to integrate new or existing advertising campaigns into mobile content and create mobile versions of magazines, music and videos, perfectly optimized for devices such as the Sony PSP, Apple iPod, Apple iPhone and Microsoft Zune. The Perooz.com platform allows publishers to automatically and dynamically create optimized content that can be fully integrated with their existing web properties and online advertising campaigns.
Jivox Launches First Online Video Advertising Service for Local Businesses
Jivox today introduced a service that gives smaller and local advertisers access to online video advertising by making it easy to create, target and deliver online video ads. Jivox combines easy video ad creation, sophisticated targeting and a growing ad network to bring online video advertising to the masses; secures $2.7M seed financing round.
The Real Marketing Genius
I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of
clients and potential clients who have been speaking with other SEO firms. This an
absolutely wonderful thing to see, as in the past in our industry, not enough of our
consumers were questioning what they were purchasing.
SunGard Launches WealthStation 3.0 for End-to-End Wealth Management Capabilities
SunGard today unveiled enhancements to its WealthStation wealth management platform to help firms attract, service and grow client relationships.
Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer.
Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them!
Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?"
The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area?
Marketing Psychology turns features into benefits.
1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard.
2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque.
3. Why does a buyer care about paint? No painting needed, fresh paint throughout.
4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances.
5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park.
What's so extraordinary about your house?
Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.
For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/
Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.